Bespoke.
Tailor-made.
Customized.
Like any business, the travel industry has its fair share of in vogue terms. For example, "bespoke" -- a fancy way to say 'customized' -- is having a moment right now. What do we really mean by "tailor-made" travel, though?
As I see it, the difference between "tailor-made" and cookie-cutter trips is simple. Tailor-made trips are created for specific individuals. Cookie cutter tours, in contrast, are made to be resold again and again -- no matter who's buying. Put another way: cookie cutter trips aim for quantity over quality.
Tailor-made experiences start instead with a specific body -- not just anybody -- in mind. They're intricately designed. They're carefully embellished. They're individually revised. And, like any tailored article of clothing, it takes skill to shape and reshape a trip around different bodies' needs.
I could blab on all day about this -- I really am an unabashed travel geek. But, today, I wanted to bring you a more personal message. Click below to hear me talk about how See Italy tailors all our trips.