From Standard to Stand-Out

by Sunni Chapman

Rome. Florence. Venice.

When Americans think of Italy, the big three cities tend to be on their must-see list. They have to go to the Vatican. They need to see Ponte Vecchio. They must ride in a gondola. And, they’re not alone.

Rome welcomes nearly 15 million tourists a year. Venice attracts 50,000 guests a day in the high season. And Florence, the birthplace of the Renaissance, is Italy’s most-toured city.

When everyone wants to see the same place, how can you wow travelers? With so much information (and misinformation) just one click away, how can you make a standard trip to Italy stand-out?

One way is by relying on the locals. It’s true that Rome, Florence and Venice each welcome millions of visitors per year. But, their popularity is – when you think about it – an opportunity to stand out among the masses. Most agents will arrange a visit to Michelangelo’s David or tickets for the Colosseum. But, how many can give their clients exceptional experiences like . . .

· Biking the hills of Chianti, including wine tastings at a vineyard

· Touring Rome’s authentic food markets, followed by lunch in a local’s home

· Kayaking the canals of Venice, as the sun sets over the sea

· Viewing the Palio of Siena from a Renaissance palazzo (we have the spot for you)

· Making a Carnival mask, by hand, with a skilled local craftsman

· Marbling handmade paper in one of Florence’s artisan workshops

· Walking medieval paths in Tuscany, passing olive farms and vineyards

On their own, tourists can sight-see. With our help, they’ll discover the Italy millions of tourists never see. Really, there’s no comparison.


P.S. Want to experience the See Italy difference for yourself? Join our 2017 trips for agents: VENETO (3/26 - 4/2) ; BOLOGNA & LE MARCHE (4/2-4/9); PUGLIA & MATERA (Oct. '17); UMBRIA (Oct. '17). Apply here today:

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