Who do you trust most? For many of us, the answer is – I trust the people I know. But trust isn’t just a question of who you know. When you trust someone, you know their advice will result in something good. In effect, you’re saying: I have confidence that you’ll put me on the right path.
Before we can grant trust, though, we often need visible proof. We have to see it to believe it.Trust emerges in fact when we know someone’s word is their bond. Proof transforms risk into reliability. Put another way: I've seen for myself why you’re worth turning to.
At the same time, we’re more likely trust others when they're recommended by a dear friend, a spouse, or an expert. A service being vouched for from a trustworthy source creates credibility. Trust is the result of social proof too -- because you respect the recommender.
In the travel world, you see this all the time – happy clients refer their friends to you. Having proved your worth to clients, they'll now praise you to the folks they love. As a result, these referrals are more likely to trust you when it comes time to travel.
Results inspire freely-given testimonials, which in turn grow your circle of trust.